Overview Chinatown Summer Fair is one of Chicago's oldest and most distinctive outdoor festivals, entering its 47th year and drawing more than 40,000 visitors from across the region. The two-day fair runs along Wentworth Avenue from Cermak to 24th Street in the heart of the city's historic Chinatown, showcasing Chinese culture through food, art, music and community tradition. On site A traditional Lion Dance procession opens the fair, followed by Asian dance and music performances, demonstrations of ancient martial arts, and local and regional bands playing rock, jazz, blues and oldies. Authentic Chinese cuisine comes from award-winning neighborhood restaurants, alongside a marketplace of arts and crafts vendors and family attractions including the Chinese-American Children's Museum. The lineup runs from traditional folk dance to contemporary acts across both days. Audience The fair draws adults 25 to 54 and families, split 49.5% male and 50.5% female. The majority of attendees report household income above $78,000 and hold a college degree or higher. Ethnicity skews 55% Asian, 35% general market and 10% other. Track record Now in its 47th year, the fair is a fixture of a neighborhood established in the late 19th century and home to more than 55,000 residents and over 400 businesses, one of the largest and most historic Chinatowns in the United States. The event is promoted through established social media channels, targeted regional and national advertising, and dedicated e-blasts to an opt-in database of more than 60,000. Brand presence Brand presence spans the two-day footprint along Wentworth Avenue and the fair's promotional channels, including social media, regional and national advertising, and the 60,000-plus opt-in e-blast database. The concentrated street layout gives partners a dense, walkable activation environment in front of a college-educated, majority-Asian audience that is difficult to reach at scale elsewhere in the market.