Cider Summit Chicago is the area's largest cider, mead, and fruit spirit tasting festival, held annually at Navy Pier and drawing 2,000 enthusiasts. The crowd skews 52% female and millennial, a craft beer and spirits, foodie audience with an average household income around $73K and an average $40 ticket spend. Brands connect through a range of visibility options and direct sampling opportunities, putting products in front of an engaged, drink-curious crowd at one of Navy Pier's signature tasting events.