Overview Affinity Nightlife's Cinco de Mayo Celebration is a day-into-night pool party at Hotel Ziggy on the Sunset Strip, with live mariachi, DJs playing Latin sets and a taco bar. Hotel Ziggy is a music-themed boutique hotel in West Hollywood with its own music venue, pizza shop and pool. Affinity is a Los Angeles events, casting and promotions company with more than 15 years in hospitality. It books its parties around creators, artists, founders, models and influencers, and it ran a Cinco de Mayo party in 2024. On site The party runs on the pool deck and the bar, with themed decor and VIP tables. Arrivals come through a step and repeat. Live mariachi and Latin DJ sets carry the music from day into night, with the taco bar and the hotel's cocktail bar alongside. Audience Affinity's guest list is made up of people who post: creators, influencers, artists, founders and athletes, many of whom share the party as it happens. Celebrities who have turned up at Affinity events include The Chainsmokers, Florence Pugh, A$AP Rocky, Jaden Smith, Wiz Khalifa, Nina Dobrev, Scott Disick, Robin Thicke and Bryce Hall. Brand presence Partners buy in at four levels, from Silver up to a title sponsor. Sponsors are worked into the party itself: branding on the step and repeat, sampling, VIP table activations, product in the hands of the influencers on the guest list, and posts on Affinity's own channels before and after. At its 2024 Golden Globes after party, Affinity teamed with Don Julio for a black-tie night.