Overview San Lorenzo de Almagro is one of Buenos Aires' big football clubs, the 2014 Copa Libertadores champion and the club Pope Francis joined as a member, and it plays its home matches at the Estadio Pedro Bidegain in Bajo Flores, which the club lists at 45,000. It counts more than 80,000 socios, its dues-paying members. The club lost its original ground in Boedo in 1979, when the military government expropriated the Viejo Gasómetro and the land went to Carrefour; a 2012 city law opened the way back, and the club's 2025 plan put a 60,000-capacity stadium on the Boedo site. Matchday On league match days the Bidegain carries camera-line boards at the foot of the Platea Sur, perimeter LED in line with the broadcast camera, and branded parapets on the home popular stand, the Platea Sur and the away end. A giant screen runs content before kickoff, at halftime and during play. The press backdrop, the conference-room tablet and the mixed zone carry sponsor marks. Before matches guests take a stadium tour that finishes on the pitch, and the club runs fan activations in the pregame, the concourses, the stands and on the field. The club's YouTube program streams every match with its own stadium footage. Audience Supporters organize well beyond the stadium, in 124 official peñas: 39 in Greater Buenos Aires, 68 across the rest of Argentina and 17 abroad. More than 20,000 hold season tickets. The club says its televised matches rate behind only Boca Juniors and River Plate, and that it ranks third in the Liga Profesional for social followers and interactions. Talent and Influencers Leandro Romagnoli lifted the Copa Libertadores in 2014, and the club reached the Club World Cup final that December, losing to Real Madrid. The women's team won national titles in 2008-09 and 2015, and the club says it was a pioneer of the professional women's game in Argentina. The club says its men's futsal side has won the Copa Libertadores and its basketball team has won continental titles twice. Track record Father Lorenzo Massa founded the club on April 1, 1908, giving neighborhood boys a safe place to play. The club lists 15 Argentine league titles from 1923 to the 2013 Inicial, plus the 2001 Copa Mercosur, the 2002 Copa Sudamericana, the 2014 Copa Libertadores and the 2015 Supercopa Argentina. In March 2012 more than 100,000 people marched to reclaim the Boedo land. Brand presence The main sponsor deal runs for a calendar year. That partner takes the chest of both the men's and the women's first-team shirts and the right to call itself Main Sponsor of San Lorenzo, plus the press backdrop, camera-line boards and LED, the giant screen, a private box for hospitality, content shot with first-team players, mailings to the socio database and exclusive rights to VIP experiences and matchday activations. It can also run campaigns with the peñas across Buenos Aires province. A sleeve position is sold separately.