CMA Fest is the world's longest-running country music festival, produced by the Country Music Association, transforming downtown Nashville into the country music capital for four days each June. Tens of thousands of fans travel in from across the country, with expected attendance of 95,000 and average daily attendance around 13,000, drawn from states like Tennessee, Florida, Georgia, and Texas. The audience skews 66 percent female and heavily millennial, deeply loyal to country music culture, and connected across 6.6M+ combined social followers. Sponsors get festival-wide branding, broadcast and streaming integrations, premium hospitality, and experiential marketing across multiple stages and venues, backed by year-round promotional support behind one of music's most recognized brands.