Overview The Coconut Grove Arts Festival is one of the oldest and best-known outdoor fine arts festivals in the country. Every Presidents' Day weekend it takes over the bayfront in Coconut Grove, Miami's original art district, with hundreds of jury-selected artists from the United States and abroad showing and selling their work. Painting, sculpture, photography, glass, jewelry, ceramics and mixed media line South Bayshore Drive from one end of the site to the other. On site Visitors walk a long row of white artist tents under the palms along the water, buying directly from the artists. Around the art there is live music, food and drink, a kids' area and the festival's large CGAF letters, one of the most photographed spots of the weekend. Partners get activation footprints from 10x10 up to 20x20 for sampling, brand ambassadors, data capture and custom branded builds, plus signage, bar product integration and a presented-by logo lockup at the top level. Audience A local, affluent and largely Hispanic crowd. About two thirds of visitors come from Miami-Dade, with more from Broward, the rest of the country and overseas. Roughly 45% report household income above $100,000, 42% are between 35 and 54, and women make up a slight majority. Tickets are sold, so the crowd is there on purpose, and many come back every year. Talent and Influencers The artists are the headliners, selected by jury from a large national and international applicant pool. The festival also runs a paid influencer program with Miami lifestyle, food and family creators, whose combined following passes 1.5 million, and partners can build their own influencer and content programs around the weekend. Track record The festival has run for more than six decades and draws around 90,000 people a year. Its promotion runs on billboards, bus shelters, radio, digital, social, PR and influencers across South Florida, backed by about $500,000 in spend and more than 240 million impressions, with regular coverage from NBC 6, Telemundo 51, the Miami Herald and El Nuevo Herald. Brand presence First Horizon Bank is the presenting sponsor. Official partners have included Seminole Hard Rock Hollywood, Florida Blue, FPL, Ford, Xfinity, Jameson, La Tropical, the Miami Marlins and the World Baseball Classic, with CocoWalk, Mayfair House, The Mutiny Hotel and Grove Bay Hospitality among the in-kind partners. Partnerships run from Community Partner up to Presenting Partner, with category exclusivity and multi-year terms available at the upper tiers.