Colorado National Speedway has been the premier NASCAR short track racing venue in Colorado for more than 60 years, thrilling more than 100,000 guests annually from April through October on the fastest 3/8-mile oval in the West. The calendar includes the SRL Southwest Tour, the 4th of July Sprint Car Spectacular, and Kevin Harvick's CARS Tour. The crowd splits nearly evenly by gender (52/48) and is made up of engaged racing fans, families, and motorsports enthusiasts. NASCAR fans are recognized as some of the most sponsor-loyal audiences in sports, and the speedway's channels carry nearly 12,700 followers. Sponsorship assets span division naming rights, event naming nights, trackside signage, VIP hospitality, and interactive fan activations, giving brands intimate, high-impact access backed by affordable tickets and strong regional media coverage.