Overview Cool Factor Cryo drives mobile recovery units to youth soccer tournaments, lacrosse championships and marathons and sets up a full recovery circuit beside the field: whole-body cryotherapy, NormaTec compression, percussion massage and zero-gravity lounge chairs, run as one sequence. It works from Davis Legacy Soccer Club in California, Dallas and Los Angeles, and also books brand activations. Jack Stewart, a former professional who played for the Chicago Fire and Real Salt Lake, founded it with Justin Jarman. On site Two kinds of vehicle show up. A black box van carries TRAIN HARD. RECOVER SMART. and a list of what is inside down its side, and parks at the edge of a sports park with rows of zero-gravity chairs set out under a shade canopy, belt barriers marking the line and a draped check-in table. A white trailer opens its side into a raised deck with the cryotherapy equipment inside under blue LED light; one set up on the lawn at the Empire Polo Club. At race expos the circuit moves under a tent, with compression boots laid over the chairs and massage guns stacked on a table. Audience The people in the chairs have just competed. At a race, runners kick their shoes onto the pavement, pull the compression boots on and lie back; at a youth tournament it is players between games, and the company names their parents and fans as part of the crowd it meets. A session keeps them seated and still inside the footprint for the length of the circuit. Brand presence The unit can be wrapped end to end in a partner's colors, and messaging can run at every recovery station, with brand ambassadors working the line. Athletes check in, so a partner can capture data for follow-up offers and retargeting after the event, and the route itself can be steered to the tournaments a brand wants. The boots and massage guns in the circuit are Hyperice equipment.