Overview Cool Factor Cryo's SoCal Sports Series takes a mobile recovery vehicle to youth tournaments, endurance races and elite competitions across Southern California, and the sponsor of a stop pays for the athletes' recovery, so the sessions are free to the people using them. The vehicle carries whole-body cryotherapy, compression therapy, percussive massage, red light therapy and zero-gravity chairs, and a pass through the circuit runs 20 to 25 minutes. Cool Factor is a Los Angeles company founded by Jack Stewart, a former MLS player with the Chicago Fire and Real Salt Lake, and Justin Jarman; in 2026 it listed staffed locations in Los Angeles, Davis and Dallas. Audience The people in the chairs are the competitors themselves: youth players at tournaments, runners at endurance events. Each session keeps one athlete in the circuit for 20 to 25 minutes, in a lounge a sponsor can brand end to end. Track record Cool Factor's units have worked ECNL youth soccer events and the road schedule of the University of Alabama football team. The company reports that a one-day Adidas activation in its unit produced 75 app downloads and 15 pieces of user-generated content. Brand presence Sponsorship builds in steps. At the base, a brand sponsors the recovery experience and Cool Factor staffs it. The next level wraps the vehicle in a branded lounge with tents and signage and captures email and phone data for retargeting; the level above adds product sales and demos on site. A brand can also buy the Southern California vehicle outright for a month, which puts it in front of the same teams across tournament weekends and weekday training sessions.