The Cooper River Bridge Run is one of the nation's largest and most celebrated 10K races, bringing nearly 40,000 runners and walkers and 75,000 total attendees to Charleston, South Carolina each spring. The route crosses the Arthur Ravenel Jr. Bridge from Mt. Pleasant into the historic downtown. The crowd is family-driven and health-minded, drawing runners, kids, and fitness and music fans across a full race weekend. Beyond the race, a two-day Health & Wellness Expo with 175+ vendors, a Kids Run and Family Festival, and the Finish Festival at Marion Square keep attendees engaged with live music and food. For brands, it's a high-dwell platform to reach an active, community-oriented audience across race day and the expo. Sponsors integrate through on-site sampling, expo presence, and activations built into one of the Southeast's signature running events.