Cowtown Marathon is the largest multi-event race in North Texas, held in Fort Worth over three days with a 50K Ultra Marathon, Full Marathon, Half Marathon, 10K, Adults 5K, and Kids 5K. It draws over 26,000 runners from all 50 states and 14 countries, with weekend attendance reaching an estimated 106,000. The event generates a $10.4 million economic impact and pulls an enthusiastic community of runners, spectators, and local supporters, including families through the Kids 5K. Sponsors get branding on race materials, media coverage, and social promotion, plus alignment with the C.A.L.F. Program, which gives shoes, race entries, and fitness support to North Texas kids, extending impact beyond race day.