Overview The Credit Union Cherry Blossom is a 10-mile road race and 5K run-walk through Washington, DC, held each spring as the city's cherry trees bloom. Runners call it the Runner's Rite of Spring. The weekend adds a Kids Run and a two-day Health and Fitness Expo, and the latest race finished 27,228 runners across the 10 Mile and the 5K. Credit Union Miracle Day holds the title, and the race raises money for Children's Miracle Network Hospitals. On site Race weekend opens on Friday with the Expo in the Great Hall of the National Building Museum, where runners pick up bibs and partners sample, run promotions and collect leads. Saturday brings the 5K Run-Walk and the Kids Run. On Sunday the 10 Mile starts and finishes on the Washington Monument Grounds and loops past the Jefferson Memorial and the blossoms around the Tidal Basin. A staffed bag check serves both races, and sponsors and elite athletes meet at a Saturday night dinner. Audience The average entrant is 36. Women made up 56.5% of 10 Mile finishers and 64.2% of 5K finishers. Of the entrants, 17,330 were running it for the first time and 11,741 came back. Runners travel in from all 50 states and 30 countries, and the race app was downloaded 26,580 times. Talent and Influencers The 10 Mile is a regular host of the U.S. 10 Mile Championships, so national-class men and women lead the field, and the latest championship paid out $100,600 in prizes, bonuses and awards. Four race ambassadors are picked each year from close to 100 applicants nationwide and spend the season promoting the race on social media. The 5K brings out area run clubs, families and Double Blossom runners who race both days. Track record The race has run for more than five decades. Credit unions have raised more than $13 million for Children's Miracle Network Hospitals through it, $506,230 of that at the latest edition. It takes 2,210 volunteers to stage, 418 of them from credit unions. ASICS presents the 5K and Wegmans the Expo, alongside Gatorade Endurance, Runna, Shokz, TruStage, Velera and Visa. Brand presence Partners can own a piece of race weekend. The Bag Check sponsor's logo goes on about 33,000 bibs and on the shirts of the volunteers who run it. The Hydration Partner brands the bottles and cups on course and at the finish. Kids Run, Fall Kickoff, Ambassador and Technology partnerships come with naming, Expo space, signage on the Monument Grounds, race entries, dinner seats and a Yearbook ad.