The Crescent City Classic 10K is one of the most celebrated road races in the country, a New Orleans tradition since 1979, run annually the Saturday before Easter through the French Quarter and finishing under the oak trees of City Park. The race draws elite runners and casual joggers alike, anchored by a two-day Health and Fitness Expo and the Michelob Ultra RaceFest. The event pulls in 18,000-plus registrants and 21,000-plus RaceFest attendees, a majority-female crowd at 55/45 from New Orleans, Mississippi, and Florida, generating an estimated 100M-plus impressions. RaceFest brings local music, VIP tents, and New Orleans cuisine to a health-conscious, community-driven audience, and the event's Run for It charity program raises over $1 million annually for local causes, making this a three-day cultural experience as much as a race.