CRNVL is ZMM's flagship Mardi Gras music festival, staged at the iconic Mardi Gras World in New Orleans and combining large-scale electronic production with carnival rides and interactive experiences. The event draws roughly 6,000 attendees across the season, pulling both a hungry local crowd and a national, destination-traveling audience during one of the biggest weekends on the city's calendar. The crowd is heavy on college students and dedicated music and nightlife fans, a young, social audience that moves between stages and shares the experience as it happens. ZMM's supplier network carries a combined social following of over 10,000. For brands, CRNVL offers scale plus authenticity: mainstage dance music wrapped in one of America's most iconic cultural moments, with carnival activations and games built for immersive integration. Backed by ZMM's roster of spirits, energy, and lifestyle partners, it gives sponsors real credibility and a festival-primed crowd.