The Dallas Open is the premier ATP 500 event in the U.S., bringing global stars and massive audiences to the heart of Dallas-Fort Worth, delivering a week of thrilling play, premium hospitality, and unmatched brand visibility. What truly sets it apart is its setting at the Dallas Cowboys’ world headquarters, The Ford Center at the Star in Frisco, where the energy of professional tennis meets the prestige and power of America’s most iconic sports franchise. The result is a one-of-a-kind atmosphere that fuses sport, entertainment, and innovation — making the Dallas Open not just a tournament, but a showcase of excellence, access, and Texas pride on an international stage.