Overview DAYBREAKER throws sober dance parties, most famously first thing in the morning, and its own list of rooms runs from the Smithsonian and the 102nd floor of One World Trade to the Sydney Opera House. Every event is alcohol- and substance-free; the London festival barred anyone visibly intoxicated from the site. Radha Agrawal and Matthew Brimer started it in December 2013 in a coffee shop basement near Union Square in New York. In January 2026 it launched the Let's Be Friends tour, a 120-plus-event run across several continents, alongside its Sauna Rave and Coffee Club formats. On site In the tour's own words, each event is a mix of music, embodied experiences and collective moments, and the venue changes from city to city; in New York the calendar also carries sauna raves. The 2026 tour booked rooms such as Saint Joseph's Arts Society in San Francisco, the Santa Monica Pier, Central Park SummerStage and the National Building Museum in Washington. The London festival, ALIVE: LDN, ran a full day at Hackney Bridge in September 2025: a triathlon of 45 minutes of yoga, 30 minutes of running and a DJ set to open, then live music, saunas and cold plunges, sound baths and talks, and Groove Armada at sunset. Audience DAYBREAKER programs across generations on purpose: its 2026 tour brief names twenty-somethings, parents, elders, longtime ravers and first-time dancers in the same room. At the London festival children under 12 came in free. Talent and Influencers Groove Armada closed ALIVE: LDN in 2025 with a sunset DJ set, with Sam Divine, Charlie Dark and Sarah Story on the decks and live sets from Madame Gandhi and FACESOUL. Honey Dijon played DAYBREAKER's previous London party in 2019. Co-founder Radha Agrawal wrote Belong, a book on community building published in 2018. Track record By January 2026 DAYBREAKER counted more than 1,000 events and a community of over 800,000 people across more than 60 cities on five continents. In 2020 its Zoom parties drew more than 200,000 attendees. In 2023 it launched the Belong Institute to teach community building, and its Secret Soho summer social club signed up 1,300 members and hosted 30,000 guests. The first release of ALIVE: LDN tickets sold out in 2025. Brand presence DAYBREAKER makes its own drink, Disco Tonic, a non-alcoholic collaboration with PARCH. Partners come in through a bazaar at events, a headliner or special-event takeover, or festival-wide sponsorship. At ALIVE: LDN local groups ran the programming - Gorp Girls, Camino Ultra and Community Sauna Baths among them - and the 2026 tour sells tickets through Sweatpals.