Overview Delivery Robots is Nickelytics' sidewalk robot advertising: autonomous delivery robots wrapped in a brand's creative, sent to roll through the crowds outside stadiums and on college campuses, and at a USL youth soccer tournament in Tampa in 2025 the robots handed out Electrolit samples to the crowd. The robots come from Kiwibot, the Berkeley robotics company that began campus food deliveries at UC Berkeley in 2017 and bought Nickelytics for $25 million in September 2024. Nickelytics was founded in Tampa in 2019 as a vehicle-wrap advertising company. On site Each robot drives itself along sidewalks and plazas with the advertiser's creative wrapped around its body. The fleet is fitted with GPS, sensor arrays, QR-code scanning and digital screens. With the Miami Marlins at loanDepot park, Kiwibot robots delivered concessions and merchandise inside the ballpark, usually with staff walking alongside for fan photos. Nickelytics maps high-traffic zones and plans routes through them, and the robot's own GPS records where it went. Audience Around a stadium the robots meet fans on foot as they arrive before the game and as they leave after it. On campus the ad units share the walkways where Kiwibot runs its student food deliveries. Track record Nickelytics said it had run more than 100 campaigns across 40 states and served over 1 billion impressions across its formats. On robots specifically, it ran the Ad Council's Pets and People Together campaign on Kiwibots, a mental health campaign, Love, Your Mind, on Starship robots at the University of Utah and UCLA, and the Electrolit sampling with the USL at the Spring Pathway Classic. Its clients have included AWS, Coinbase, Nationwide, DirecTV and Charles Schwab. Brand presence Campaigns are bought in fleets of ten robots, for a month, three months or a full year, and a separate package covers university placements. Reporting runs off the robots' own logs: proof-of-play, heatmaps of exposure zones, and lift and attribution tracking, with devices seen near a robot retargeted afterward with digital ads.