The Dow Tennis Classic (DTC) is the #1 WTA 125 tournament in North and Latin America (2024) and one of Michigan’s largest professional women’s sporting events. For 35+ years, DTC has hosted 60 elite athletes from around the world, with past appearances by future Grand Slam stars and Olympic medalists. Taking place at the Greater Midland Tennis Center, the week-long tournament draws over 15,000 fans for top-tier tennis, player meet-and-greets, and premium corporate hospitality. Backed by presenting sponsor Dow and a prestigious mix of global financial and consumer brands, the event combines a deeply loyal local audience with national-level media attention. From gold-level signage and courtside hospitality to community programming, youth outreach, and branded experiences, the Dow Tennis Classic offers a high-touch platform for brands to connect with fans through sport, purpose, and tradition.