DreamHack is the largest gaming lifestyle festival series in the world, running across multiple global cities for three days each with a combined 200,000+ annual in-person attendees. The 2026 tour stops in Atlanta, Stockholm, and Birmingham average 50,000 to 65,000 attendees apiece. The audience skews 76 percent male, Gen Z and millennial, and deeply engaged with gaming and technology. Broadcasts and creator channels reach 50M+ unique viewers per season, with Creator Hubs featuring 500+ influencers and 55M+ combined followers. Between 24/7 LAN arenas, brand-sponsored hardware zones, and expo floors, DreamHack serves as a testing ground and live showcase for consumer tech and entertainment brands targeting high-purchasing-power audiences.