Step into the ultimate global stage for spirits at Drink Las Vegas, a high-energy, multi-day experience where luxury consumers, industry leaders, and cultural tastemakers converge in the heart of Las Vegas. Backed by MGM Resorts and in partnership with Southern Glazer’s Wine & Spirits, this event blends daytime trade programming with electrifying nightlife experiences, featuring celebrity chefs, world-class mixologists, and premium spirit brands. Designed to capture cultural buzz and premium engagement, this event is where innovation, entertainment, and luxury lifestyle collide. By night, Drink Las Vegas transforms into a high-impact experiential playground, delivering immersive activations, curated tastings, and unforgettable brand moments. With a highly affluent audience and a dynamic mix of B2B and B2C engagement, brands can seamlessly integrate into content-driven experiences that drive visibility, influence, and consumer connection. This is not just a festival—it’s a platform for brands to lead conversations in the global spirits and hospitality industry.