Overview DUS pairs padel with a full wellness club, combining five courts with a spa, organic cafe, gourmet grocer and pro shop under one roof. Members move between coached court play, spa treatments such as cold plunge and sauna, and wellness services like IV and NAD therapy, all inside social zones built for parties, remote work and meet-ups. The flagship club is the first of a planned 30 or more locations across the country's fastest-growing markets. On site Court glass carries sponsor branding, and branded court names appear inside the club's Playtomic booking platform. Members drift between courtside play, the cafe, the grocer and the spa over the course of a visit. Recurring social nights - Friday Night Lights, mixers, themed parties - run alongside competitive events such as the DUS Open and league play, and the club opens for private buyouts with branded decor, catering and content capture. Audience The membership skews toward an affluent, multigenerational base that treats the club as a third space rather than a quick workout stop, splitting time between court sessions, wellness treatments and the cafe. Young culture-makers and committed racquet-sport players make up a visible share of the crowd, and games are frequently played in mixed pairs and friend groups rather than solo visits. Brand presence Partnerships take the shape of named court rights ("The [Brand] Court"), tiered event sponsorships running from title to experience partner, and product collaborations built into the cafe, grocer and pro shop. Each court naming deal carries first right of renewal, and the club already has early partners in place from its opening roster.