Overview Ember Shores is Illenium's own destination festival: three nights of music at an all-inclusive beach resort on Mexico's Riviera Maya, with Illenium headlining every night of the 2025 edition and the crowd sleeping a short walk from the stage. Disco Presents, Feyline, Festication and Illenium present it, and it began in 2021. It takes over the Barceló Maya resort complex outside Playa del Carmen, where six hotels, more than 20 restaurants and bars and the Maya Mall sit within walking distance of each other. On site The weekend runs as a Thursday check-in followed by three days of music, with pool sets in the day and beach stages at night. Bars run at the fixed hotel and pool bars and at 10-by-10 satellite bars around the stages, and the LED screens show partner logos during set changes. Between sets the festival runs beach yoga, volleyball and cornhole on the resort, and off-site excursions such as catamaran trips, snorkeling and rappelling. Every guest arrives and leaves on the festival's shuttle and gets a welcome bag at check-in. Audience The crowd flies in and stays the whole weekend on the resort, so the same people pass the pool, the bars and the stages for three days. About 40 percent of ticket buyers come back from a previous year through the festival's loyalty program, and the biggest shares of buyers come from San Francisco, Seattle, New York, Los Angeles, Dallas and Houston. Talent and Influencers In 2025 Illenium played all three nights, with Seven Lions, Crankdat, Boombox Cartel, William Black, Elephante, Wooli, HAYLA, KREAM and Jessica Audiffred across the weekend. Track record Tickets sold, every edition a sellout: 3,715 in 2021, 3,865 in 2022, 3,650 in 2023, 3,650 in 2024. Brand presence The top partner gets a 20-by-10 booth in the main hotel or beside the beach stage, a second 10-by-10 elsewhere on the property, banners around the grounds, its logo on the LED screens between sets and the right to host its own branded event on site. Brands can also take over a hotel or pool bar, put a product in the welcome bag, name select excursions, brand the guest shuttle, run an in-app push, appear on the in-room TV, or build a flyaway sweepstakes to sell the trip ahead of the weekend.