Overview LA Today's Emmy Awards Viewing Party puts the Primetime Emmys telecast on a big screen at Hotel Ziggy on the Sunset Strip. The afternoon starts with a cocktail hour and industry networking, the ceremony plays live, and the room turns into an after party once the last award is handed out. LA Today also produces the Emmys Weekend red carpet gala two nights earlier. On site Guests choose general admission standing room, a guaranteed VIP row seat, or a reserved VIP table for two, four or eight. Every speech and upset plays on the big screen, then DJs take over. Sponsors can brand the screening room, run the bar or a tasting station, set up a photo op and put product in guest gift bags. Audience TV fans, people who work in television, creators and LA professionals who want to watch the show together. LA Today's audience is 57% female, mostly 25 to 49, 70% college educated and 80% based in Los Angeles County. Talent and Influencers LA Today books entertainment around its Emmys events. At its Emmys weekend party, The Voice contestant Georgia Starnes played a mini-concert, DJs Aaron Colbert and DJCJ ran the music, and Wildfire Arts brought costumed performers and a contortionist. Magician David Minkin of Magic at the Biltmore performed at an earlier Emmys night. Track record LA Today has run Emmys-night events for several years, starting with a watch party and after party on the Elevate Lounge rooftop downtown. The Hollywood Reporter has covered its Emmys events. Brand presence Dr. Juventas Med Spa has given red carpet facials at LA Today's Emmys events, and past partners across its events include Woodford Reserve, Vitaminwater, Yelp and Casa Del Sol Tequila. A title partner puts its name on the viewing party. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.