Overview Etho is a Las Vegas social wellness club that throws alcohol-free parties built around a cold plunge and a sauna instead of a bar, with DJs, breathwork, yoga or Pilates and a wellness bar running around them. Its own line is that people should party to feel better, not worse. Etho has no fixed home. Each event is a pop-up at a different venue across the city, programmed from what the community asks for, and all ages are welcome. On site A typical Etho event lays out contrast therapy - guided cold plunges and saunas - beside live music, coffee and tea, a wellness bar, healthy food, physical therapy and games. Guests are told to bring swimsuits for the plunge and sneakers for the movement sessions. Formats change from event to event: the fall 2026 calendar listed a pickleball social on South Rainbow Boulevard, a Yoga 4 A Cause class, and Sunset In The Sky, a co-branded evening with The STRAT on the Strip. Audience Guests take part: the invitation is to come in swimwear for the plunge and workout clothes for class. The club pitches itself to locals who want a social night out without the drinking culture of a city known for excess, and it welcomes families who would otherwise skip a night with friends because it meant bringing children to a bar or club. Track record Mikey and Yoscelin Margolin, both Las Vegas natives, started Etho as wellness gatherings with friends; Yoscelin had spent years working in the city's nightlife. The first events ran in April 2025, and by its own count Etho has since passed 50 community experiences, 10,000 people and 150 brand and community partners. Las Vegas station KSNV featured it in November 2025 in a report on the city's sober nightlife trend. Brand presence Partners build the program with Etho. A brand, studio or practitioner designs an event, workshop or offering with the club. Its venue collaborations run under both names, as with STRAT x Etho, and the club's partner page invites brands to put products or services in front of a community it describes as valuing health, connection and growth.