Evanston Folk Festival returns to Dawes Park on Chicago's North Shore, with Trampled by Turtles, Indigo Girls, and 30-plus artists across a two-day celebration of music and storytelling. The festival draws roughly 10,500 attendees over the weekend, about 5,000 per day. The audience is 55% female and largely regional, with 70% traveling in from outside Evanston. It's a millennial-heavy music crowd that also turns out for in-person author panels presented by Chicago Public Media, reached through a newsletter of more than 106,000 subscribers. Evening performances at Cahn Auditorium extend brand touchpoints after dark, the festival's website pulls 188,000 page views, and the event ties into $65,000-plus in local economic impact alongside daily community give-back.