Overview Carvertise wraps working rideshare drivers' own cars in a brand's artwork and runs them through the American Formula 1 host cities, with a three-day takeover over the race weekend, when the fleet works the streets around the circuit eight hours a day. The listing covers the Miami, Austin and Las Vegas rounds. Around the takeover, a campaign runs for four to eight weeks in the market on cars that keep doing their normal rideshare and delivery shifts. Carvertise, based in Wilmington, Delaware, began running car-wrap campaigns in 2012. On site Over the race weekend the wrapped fleet drives around the venue, parks in high-traffic spots and picks up and drops off passengers, the format Carvertise sells as a Swarm. A full wrap covers the whole body; an advanced partial wrap covers part of it and leaves the factory paint on the rest. The cars are the drivers' own, 2015 or newer and free of significant dents and scratches, and certified installers fit OEM-safe vinyl, which Carvertise takes off again when the campaign ends. Track record Carvertise's published sports result is from Dallas: during an Albertsons campaign around Cowboys games, fans exposed to the wrapped cars were 33% more likely to visit an Albertsons store on a Sunday than fans who were not. Brand presence The brand supplies the artwork; Carvertise recruits the drivers, prints and installs the wraps and removes them afterward, and delivers a sizzle reel after the campaign. Routes are GPS-verified, and results can be tracked with unique URLs, promo codes and a control group.