Overview The Here We Go Report is Fabrizio Romano's own football newsletter, named for the two words he posts when a transfer is done, and it goes out Monday, Wednesday and Friday with one sponsor slot in each send. The masthead calls it a rundown of the latest in the football world. Romano is a Naples-born transfer journalist who joined Sky Sport Italy in 2012 and has written for The Guardian and CBS Sports; he was named best football journalist at the 2022 Globe Soccer Awards and best digital journalist in 2023, and EA Sports added him to its FC games in 2024. Mundial Partners created the newsletter and runs its production, distribution and brand partnerships. On site The placement lives inside the email: each sponsored send carries the brand's copy, a call-to-action link and its logo. Mundial Partners pitches it as a one-tap path from open to action for readers it calls mobile-first and stats-obsessed. A founding partner's run is six sends over two weeks. The same campaign reaches Romano's social accounts: a collaboration post on the @liveherewego Instagram, four Instagram Stories from @fabriziorom marked as a paid partnership, and an optional post from @FabrizioRomano on X. Brand presence Every creative is brand-approved before it runs, and Mundial Partners closes the campaign with a results deck the brand can keep and reuse. Organic usage rights run 45 days. Using the Here We Go name, Romano's likeness or the phrase itself in paid media is licensed separately, at an extra 20% of the paid media spend. Mundial Partners, which sells the slots, is a sport-and-fashion agency and venture studio whose clients have included Juventus, Manchester City, adidas and PUMA.