Overview Feels Like Home is a one-day Texas country music and craft barbecue festival at the Brownwood Event Center in Brownwood, Texas, and its second year sold out. The day runs from noon to 11 p.m. on a Saturday in October: pitmasters serve from noon to 4 while bands play the daytime BBQ Stage, then the main lawn opens for the headline sets. It started in 2024. Soundskilz, which also produces festivals in Upland, Cathedral City and Palmdale, California, and Temple, Texas, runs it. On site Barbecue comes first. BBQ and VIP tickets include unlimited sampling from the pits until 4, and a Friday-night Pit Master Privilege puts 120 guests inside the Event Center with the pitmasters for demonstrations, questions and tastings. Most recently the festival moved VIP and Platinum to the house-left side of the stage to open space for general admission, gave general admission limited pit access, and opened the indoor, air-conditioned lounge that had been reserved for sponsors as a Platinum Lounge with its own bars and big screens carrying the music and college games. Mechanical bull riding and axe throwing run on the grounds, and six hotels run shuttles. Audience It is a road-trip crowd. A recent edition drew people from more than a dozen states and more than 300 Texas communities. VIP guests bring their own lawn chairs and set them up inside the VIP section, and re-entry closes at 5 p.m. Talent and Influencers Midland headlined the first year in 2024. A recent bill was Randy Rogers Band, Pat Green, Josh Abbott Band and Stoney LaRue. Gary Allan, Scotty McCreery, Mark Chesnutt, Jack Ingram and Caroline Hale led the most recent lineup announcement. Recent pits included Pody's BBQ from Pecos, twice on Texas Monthly's Top 50; Rossler's Blue Cord Barbecue, a recent Top 50 pick run by Army veteran Steven Rossler; Hurtado Barbecue from Arlington; and Victorian's Barbecue, whose Joey Victorian competed on Netflix's Barbecue Showdown. Brand presence Sponsorship is sold as a mix of on-site activations and digital exposure, and the festival's own materials describe immersive brand activations alongside the bull and the axe lanes. Sponsors pour the beer and wine at Pit Master Privilege. Hotels come in as featured partners and official shuttle stops, and packages are built to order.