Overview Fetii is a group rideshare service whose 15-passenger vans carry groups to college gamedays, music festivals and nightlife districts, and it sells the outside of those vans as moving billboards, with impressions tracked by StreetMetrics. Riders book through the Fetii app and split the fare by scanning a QR code as they board. Matthew Iommi and Justin Rath founded the company in 2020, with backing from Mark Cuban and Y Combinator. In mid-2025 it ran in 13 markets across Texas, Arizona, Tennessee, Louisiana, Alabama and Georgia; its advertising page lists 14. On site The wrap covers the van, and Fetii routes wrapped vans toward what it calls peak audience density zones. Inside, brands can run sampling and in-ride activations during the trip. Online, campaigns can add posts across Fetii's social channels, including more than 60 campus-specific accounts. The StreetMetrics partnership, set up in 2025, reports verified impressions market by market and supports retargeting people who were near a van, plus brand lift studies. Audience Every ride is a group ride. A wrapped Fetii pulls up at a tailgate, a festival gate or a bar strip with up to 15 people stepping out of it, and on the way there they share a closed cabin for the length of the trip. Brand presence Anheuser-Busch used Fetii to launch Hoop Tea, a spiked tea, in Austin, and also ran NUTRL on the fleet. Boston Beer Company, LIV Golf, Poppi, 1Password, Unwell Hydration, BeatBox and Red Bull have also run campaigns. Buys bundle the wrap with social posts, in-vehicle activations and email in three tiers.