The Fiesta de Mayo Half Marathon is North Texas' premier Cinco de Mayo-themed running event, held annually at Toyota Music Factory in Las Colinas, Irving with a half marathon, 10K and 5K. The race draws an expected 8,940 participants, with an average field of 4,300. The field is evenly split male-female, families and Hispanic-culture-driven runners centered in Irving, coming out for folklórico performances, authentic cuisine and a festive post-race party with tacos, cervezas and live entertainment. Sponsors connect through on-site activations, finish festival experiences, product sampling, digital marketing and race-day branding that naturally integrate into the participant journey. As a signature Irving Marathon Running Series event benefiting the Irving Schools Foundation, it pairs health, culture and philanthropy for lasting brand relationships.