Fort Worth Stock Show & Rodeo is the most authentic and expansive western lifestyle event in the country, running 23 days in Fort Worth, Texas at Dickies Arena and pulling in over 1.2 million attendees with a 93%-plus rodeo ticket sell-through. The show fuses top-tier rodeo action, a livestock mega-show with more than 33,000 entries, live music, cultural celebrations and carnival energy into one of the biggest sponsorship platforms in America. The audience splits roughly 51% male and 49% female, skews 18 to 49, and over half report household income above $150K. Families, sports bettors and music fans travel in from Dallas, Fort Worth and beyond, and the event carries a combined 615K-plus social following along with 3.9 million website views and broadcast reach on Cowboy Channel+ and Telemundo. Sponsorships run across TV, radio, print, in-venue screens, experiential zones and charitable integrations, giving brands scale, purpose and media firepower inside one of the most dynamic partnership platforms in the country.