Overview Forward Madison FC puts its kit sponsors on the front, back and sleeve of the jersey worn by a third-division professional club that has turned a USL League One team into a global brand. The front, back and sleeve placements go on sale together beginning in 2027, with travel gear sold under a separate deal. Matchday Forward Madison and Rally Madison FC play at Breese Stevens Field, a 1926 stadium in downtown Madison that doubles as the city's outdoor concert and festival venue. Field boards, a suite sign, a rotating videoboard and an LED ribbon board run during matches and stay in the loop for concerts and community events held there. Track record Forward Madison has sold kits in all 50 states and 34 countries, with each new release drawing national and international media coverage from outlets including ESPN and CBS Sports. Dairyland signed on as the club's inaugural kit sponsor, renewed the partnership through two contract terms, and became the first kit sponsor for Rally Madison as well. Brand presence A kit sponsor is paired with the Move of the Match and Starting XI social series, branded across both throughout the season, alongside point-of-sale placement at Breese Stevens Field and the venue's field board, suite sign, videoboard and LED ribbon board inventory.