Overview FuelFest is a one-day car show, drift track and concert rolled into one, led by Paul Walker's brother Cody Walker and Fast and Furious actor Tyrese Gibson, and part of every show's proceeds goes to Reach Out WorldWide, the disaster-relief nonprofit Paul Walker founded in 2010. It grew out of tribute events the Walker family held for Paul from 2014 through 2018, and the U.S. shows began in 2019. The 2026 tour booked eight U.S. stops, from West Palm Beach and Tampa to Dallas-Fort Worth, the Bay Area, Orange County, Chicago, New Jersey and Phoenix, plus shows in Doha, London and Tokyo. On site A show runs from early afternoon into the evening; Tampa's 2026 show ran 1 to 8 p.m. The main car show takes all makes and models, and Taste of Tokyo is a curated JDM section beside it. On the track, pro drivers drift with fans riding along, and the Fitment Industries Drift Pits sit next to it; some stops add an RC drift course or Gazoo Racing drift karts. Movie cars, art installations, sponsor exhibits and a fan-voted judged show fill the grounds, and a VIP lounge sits apart. As the sun sets the crowd moves to the Afterburner main stage for special guests, live music, tributes and trophies, and the day closes with the Slow N Low exit parade. Audience A car registration admits the driver and parks the car in the show in arrival order, clubs of ten or more get reserved placement, and motorcycles are welcome. In the festival's 2025 post-event surveys, 67% of attendees said they drive a modified car, and about a third spend $1,000 to $5,000 a year on modifications. Children 12 and under get in free with a ticket holder. Track record FuelFest counts more than 365,000 attendees and more than 18,300 cars displayed at its U.S. shows since 2019. It grew from two shows a year to eight U.S. stops by 2026, made its Middle East debut in Doha in January 2026, and put its total raised for Reach Out WorldWide at $1 million that year. Brand presence Partnerships are built per show or across the tour in three tiers. The top tier covers title and presenting rights, the festival stage and the VIP lounge. The middle tier names a feature of the show floor: official product, the drift, the judged section, Taste of Tokyo, the media stage or the main car show. The entry tier covers Supercharged exhibitor spaces, the Drivers' Pit Stop and the drift pits. In 2026 Fitment Industries held the drift pits and HotCars had its name on the media stage, and every tier can fold in promotion, activation space and tickets.