GBTA Convention is the premier global event for the business travel and meetings industry, produced by the Global Business Travel Association, the world's leading trade organization representing a $1.57 trillion market. The 2026 edition takes over McCormick Place in Chicago this August, drawing the buyers, corporate travel managers, suppliers, and executives who shape how the world's companies move. GBTA's network spans 9,000+ member organizations, 28,000+ travel professionals, and 125,000+ active industry contacts, making Convention the single highest-concentration gathering of business travel decision-makers on the calendar. Attendees include the corporate buyers who control travel programs across the Fortune 500, alongside the airlines, hotels, technology platforms, and travel management companies that serve them. Sponsorship puts your brand at the center of that room. Available inventory spans main stage speaking platforms, signature networking and welcome reception activations, branded experiences across the expo floor, education and thought-leadership integrations, and full digital and on-site brand awareness packages, with a tiered premium structure that scales from category-defining title presence to targeted, high-visibility placements. For any brand selling into corporate travel, fintech, payments, mobility, hospitality, or B2B technology, this is direct access to a qualified, high-spend buyer audience in one concentrated week.