Overview LA Today's Golden Globes Red Carpet Gala & Pre-Party opens awards season in Hollywood on the Saturday before the Globes. LA Today, the Los Angeles events and culture publication, calls it its biggest night of the year: a Getty Images red carpet, live music, gourmet food and a dance floor that runs until late. Guests are 21 and over and dress semi-formal to formal. On site Arrivals walk a red carpet for photos and interviews, then head inside for DJs, surprise performers and songs from the year's Golden Globe nominees. Guests get complimentary lobster tails, caviar and artisan desserts, a 360 video booth and, for Gold VIP ticket holders, a gift bag filled by partner brands. Sponsors can take the step-and-repeat, the 360 booth, a tasting bar or the VIP gift bags. Audience Film and TV cast and crew, entertainment executives, press, creators and LA professionals. LA Today's audience is 57% female, mostly 25 to 49, 70% college educated and 80% based in Los Angeles County. Talent and Influencers LA Today books singers from network talent shows for its awards nights, including American Idol's David Hernandez and The Voice's Georgia Starnes, alongside DJs and strolling magicians from the Magic Castle. Reality stars, pageant winners and creators with large followings walk its carpets. Track record The Golden Globes party has moved from Skybar at the Mondrian to Warwick on Sunset, where Getty Images shot the red carpet under an LA Today credit. LA Today's awards events have been covered by The Hollywood Reporter, Discover Los Angeles, DoLA and LOOP. Brand presence Tailtations served its fried lobster tails at the latest edition, and Getty Images photographed the carpet. Past LA Today partners include Casa Del Sol Tequila, Woodford Reserve, Good Light and Dr. Juventas Med Spa. A title partner puts its name on the gala. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.