Overview LA Today's Grammy Awards Pre-Party is a music-industry red carpet night in West Hollywood during Grammy week. LA Today, the Los Angeles events and culture publication, produces it with Breaking Hits, a platform for independent artists, which brings more than 100 musicians to the room, Grammy nominees among them. Dress is semi-formal and guests are 21 and over. On site Guests arrive past a row of exotic cars onto a red carpet with photographers and LA Today interviews. Inside, artists perform live sets between DJs, a creator corner films backstage content, and VIP ticket holders leave with gift bags. Sponsors can run a branded bar, own the red carpet or the creator corner, or put product in the VIP gift bags. Audience Recording artists, songwriters, producers, music executives, creators and fans. LA Today's audience is 57% female, mostly 25 to 49, 70% college educated and 80% based in Los Angeles County. Talent and Influencers The latest party featured five-time Grammy-winning vocalist Candace "SupaStarC" Wakefield, pop artist Lika O and sets from Justin Park, Jojo Tua and 20XII. Grammy-nominated producers Mixx and Paula, the group 3Quency from Netflix's Building the Band, King Los and Rowdy Rebel came through, and DJ CJ and Selena Sofia played. Track record Breaking Hits counted more than 1,000 people at the latest edition at Zouk. An earlier LA Today Grammys weekend party took over Skybar at the Mondrian. LA Today's events have been covered by The Hollywood Reporter and Deadline. Brand presence Patrón ran a specialty bar at the latest party. Past LA Today partners include Casa Del Sol Tequila, Bandero Tequila, Woodford Reserve and White Rabbit Energy. A title partner puts its name on the night. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.