Overview Grand National Rodeo is a two-night professional rodeo at the Cow Palace in Daly City, on the San Francisco line, billed as Boots by the Bay. Flying U Rodeo produces it. It is a qualifier for The American Rodeo, so amateur contestants can ride their way to the West Regional Finals and on toward rodeo's richest single payout in Texas. The Jr. Livestock Show, Miss Grand National Rodeo and a set of community nights run alongside it. The Cow Palace itself is a California state agency, the 1-A District Agricultural Association, and has welcomed more than 50 million visitors since it opened. On site Doors open in the early evening. The North Hall fills with food, bars, western shopping and a line-dancing lesson, and local ag producers set up in the South Hall. The Diablo Ladies Drill Team rides the pre-show before the Grand Entry. The card runs bareback, saddle bronc, steer wrestling, breakaway roping, team roping and barrel racing, with a rodeo clown and a bull jumper working the gaps. Bull riding closes it. Then the crowd heads back to the North Hall, where the after party runs late with live music, dancing and the western shops still open. Behind the Chutes tours are sold as a separate ticket. Audience Bay Area families fill the arena, a short drive from downtown San Francisco and SFO. Flying U describes it as affordable family fun: women tend to follow the barrel racing and men and boys the bull riding. First Responders' Night and Military Night bring service members in free with three family members, and elementary classes visit before the event to meet the animals. Talent and Influencers ProRodeo announcer Anthony Lucia, a PRCA Announcer of the Year who also calls The American Rodeo and the NFR Breakaway Finals, is the voice of the Grand National. Flying U is run by Reno Rosser, son of ProRodeo Hall of Famer Cotton Rosser. Recent editions brought PBR rodeo clown Matt Merritt and French bull jumper Manu Lataste to the arena. A new Miss Grand National Rodeo is crowned each year. She is judged on horsemanship and public speaking and represents the rodeo for a year. Track record Flying U has produced the rodeo for most of its history. One past Miss Grand National Rodeo became Senator Dianne Feinstein. The Grand National Foundation awards five $2,000 agriculture scholarships every year to Jr. Livestock Show exhibitors, and Ag Field Trip Day has brought tens of thousands of students to the halls. The rodeo also runs as a Golden Circle of Champions event for children with cancer. Brand presence Sponsor signs hang on the livestock chutes, and named events carry a sponsor flag into the arena. Partner graphics run on the arena LED screen and on the Cow Palace's electronic signboard on Geneva Avenue, and the printed program is shared with Women of Rodeo. EventHub is the official ticketing platform and presented the Cow Palace docuseries. Companies can also give through the Friends of the Cow Palace, a 501(c)(3), and keep the full sponsor benefits.