Grand Rapids Marathon is West Michigan's fall running tradition drawing nearly 5,000 participants across the Marathon, Half Marathon, Marathon Relay, 5K, 10K and Kids Marathon through downtown Grand Rapids. The crowd is 79% college-educated and highly active, with the companion Run Thru The Rapids 5K & 10K supporting YMCA Camp Manitou-Lin and drawing families and millennials into a festival-like race weekend with a Health & Fitness Expo and live local media coverage. Sponsors get year-round exposure since the Marathon team produces multiple races throughout the year, plus deep social engagement and the chance to support local charities and community causes alongside a loyal, health-conscious audience.