The Great Reno Balloon Race has filled the sky for more than 40 years, drawing upwards of 150,000 attendees over three days of colorful ascensions and glowing skies. It's the largest free hot air balloon event in the world, with signature moments like the Dawn Patrol, Super Glow Show, and Mass Ascension. The crowd is broad and family-driven, pulling in travelers and outdoor-adventure fans from across the region, from Reno and Carson City to Sacramento and Las Vegas. The scenery and the sunrise launches make it one of the most shareable events on the calendar, with long dwell time on the ground. For sponsors, this non-profit event offers high-visibility activation with real regional reach and national appeal. From Cloud 9 VIP access to branded balloons and on-site engagement zones, brands align with awe, tradition, and genuine community connection.