Great Vegas Festival of Beer celebrates its 14th anniversary as a flagship food and beverage event on the West Coast, established in 2011 and produced by Production Theory, the team behind the MLS All-Star Skills Competition, Vegas Golden Knights and Las Vegas Raiders activations. Held in Downtown Las Vegas, it anchors the year-round Motley Brews event series and draws roughly 20,000 attendees across its season. The audience splits a near-even 52/48 male-female, discerning locals and in-the-know visitors who prefer Motley Brews to Strip tourism, and the event generates an estimated 3.2M social media impressions. Production Theory's in-house creative, build and fabrication team means custom branded activations and experiential installations get built directly into the festival floor, full experiential territory backed by the production muscle behind some of Las Vegas's biggest entertainment moments.