Groove Cruise is a 96-hour dance music festival at sea, running 9 stages and around-the-clock programming aboard a cruise ship departing from Miami. The event holds a fully captive audience of 6,500+ guests for four straight days, with zero drop-off and no outside noise competing for attention. Guests are music fans, travelers and content creators, evenly split male-female, drawn from major cities including Miami, LA, New York, Chicago, Dallas, Atlanta, Denver, San Francisco, Toronto and London. The event carries a social following of 163,000-plus and generates an estimated 100 million-plus social impressions. Onboard, brands get private island parties, artist-led experiences and cabin product drops instead of a logo on a banner, real integration into the journey with 100+ onboard creators amplifying it in real time. It's built for brands chasing real ROI, cultural relevance and lasting recall.