Half Moon Bay Art & Pumpkin Festival is a beloved annual coastal celebration known as the World Pumpkin Capital, transforming historic Main Street into a two-day fall destination with giant pumpkins, live music, artisan vendors, and the famous Great Pumpkin Parade. The festival draws 150,000+ attendees. The crowd is affluent and family-oriented, with an average household income of $175K, split close to evenly between men and women, and the festival carries a 50.5K social following. Sponsors get high-impact visibility in an active, affluent market through food and beverage activations, interactive kids programming, and integration into one of California's most iconic fall traditions.