Hampton Beach Seafood Festival is New Hampshire's premier event and a major end-of-summer tradition in New England. The iconic three-day event draws more than 100,000 attendees for fresh seafood, live entertainment, shopping, fireworks, and competitions. The crowd is a family-friendly mix of food lovers, vacationers, and New England locals, drawn by multiple stages and themed activation zones just steps from the Atlantic. The festival has been named one of the "Top 100 Events in North America" by the American Bus Association for more than two decades. Sponsors get a high-foot-traffic, open-air platform for regional exposure, hands-on engagement, and lifestyle alignment, reaching food lovers and vacationers in one of New England's most established festival settings.