The Head Of The Charles Regatta is the largest rowing competition in the world and Boston's second-largest sporting event. Since 1965, HOCR has been a global reunion for Olympians, elite athletes, and the rowing-curious, run over three days along the Charles River's signature 3-mile course through Harvard, MIT, and BU. The regatta draws over 326,000 unique spectators and 11,750 athletes from 28 countries, an evenly split 50/50 audience of young professionals, fitness enthusiasts, and travelers, with broadcast coverage on NBC10 and NESN plus an estimated 7.9M social impressions. In 2025, HOCR celebrated its 60th anniversary and generates $119M in economic impact, delivering visibility, prestige, and cultural alignment for brands in sports, wellness, travel, luxury, and sustainability at the epicenter of elite competition.