Heart O' Texas Fair & Rodeo is an 11-day celebration of agriculture, entertainment, youth, and culture held annually in Waco, Texas. The fair draws more than 218,000 attendees for eight nights of PRCA rodeo, seven nights of concerts, thousands of livestock entries, and a full midway. The crowd is multi-generational and family-driven, reached through KWTX, ABC, ESPN, and FOX coverage plus 92.9 Shooter FM and a social following of 58,000, giving sponsors both on-site and broadcast reach. HOTFR is a 501(c)(3) that awards over $350,000 in youth scholarships every year to students from all over Texas, giving sponsors purpose-driven marketing alongside naming rights on the rodeo, barn branding, or concert arena presence, custom packages built for full-funnel value rather than one-size logos.