Hinterland Music Festival, widely known as the “Bonnaroo of the Midwest,” is a four-day destination music experience set in the scenic Iowa countryside just outside Des Moines, taking place July 31st through August 2nd. The festival draws 100,000+ attendees, including more than 15,000 on-site campers, creating a fully immersive blend of live music, community, and outdoor culture. Featuring 30+ artists across indie, hip-hop, folk, rock, and Americana, the 2026 lineup is led by global headliners KATSEYE, Lorde, and Mumford & Sons, continuing the festival’s tradition of curating culturally defining talent. Past editions have featured breakout superstar Chappell Roan, underscoring Hinterland’s reputation for identifying and elevating artists at pivotal moments in their careers. With national media coverage, an estimated $5M+ local economic impact, and a nomination for Pollstar’s 2026 Music Festival of the Year Award, Hinterland has rapidly positioned itself as one of the fastest-rising premium music festivals in the United States, combining destination appeal with a highly engaged, experience-driven audience.