Holy Smokes is Charleston's signature Lowcountry barbecue festival, entering its next chapter at Riverfront Park in North Charleston, South Carolina. The one-day event brings together world-class pitmasters, live music, and Southern hospitality, drawing 3,000+ attendees across four themed Pitmaster Villages. Guests come for an all-you-can-eat, chef-driven experience, exploring top pitmasters' tasting menus and private lounge seating alongside curated wine, beer, and spirits partners. It's an affluent, experience-driven crowd built for food and beverage brands. Sponsors integrate through tasting stations, village branding, and curated pairings rather than signage alone, giving brands direct hands-on time with an engaged culinary audience. It's a natural fit for craft beverage, hospitality, and lifestyle partners.