Overview Hubbard Haus Oktoberfest is Green Curtain Events' one-day Oktoberfest street festival in River North. Hubbard Street closes between LaSalle and Clark, and the block becomes a Bavarian-style party built with the bars that line it. The street fest runs from noon to 9 p.m., and the celebration carries on inside the partner bars late into the night. Entry is free with a suggested donation to the Greater River North Business Association. On site A large German-style beer hall tent anchors the street, alongside a beer garden with seasonal specials, a main stage and food vendors serving bratwurst, pretzels, schnitzel and potato cakes, plus Chicago twists like cider and donut pairings. Hubbard Inn, Joy District, Boss Bar and Point and Feather open their rooms to the fest, adding up to seven floors of bar space. Presale passes add a commemorative cup and four drink vouchers, and each bar sells its own activation, from beer flights and Das Boot to games and a late-night Berlin party. College football plays on the screens. Audience The crowd is River North's nightlife regulars and groups of friends out for a fall Saturday. Families come by during the day. Green Curtain's own surveys put its average guest at 29, with 76% holding a bachelor's degree and 57% earning $75,000 or more. Talent and Influencers Traditional oompah bands play the afternoon. After sunset the block turns into a dance floor, with Swiss house DJ EDX headlining over a lineup of local DJs. Local creators such as @allis.in.chicagoland pushed it on Instagram before the first edition. Track record Green Curtain Events has produced Chicago events for more than 15 years, including Tacos y Tamales in Pilsen, the Great American Lobster Fest at Navy Pier and WingOut at Wrigley Field. Hubbard Haus debuted with coverage from Fox 32, Choose Chicago, Do312 and Secret Chicago. Brand presence Launch partners included Michelob ULTRA, which co-branded the festival logo, with Pepsi, Red Bull, Goose Island, Jägermeister, NUTRL, Bally's Chicago and Wintrust. Sponsorship runs from a 10x10 sampling space to an exclusive partner, and official sponsors get their brand into up to three drinks at the bars and beer tent. Signage, email and social promotion come with every tier.