Hyde Park Winter Wonderland is the largest Christmas and winter festival in the UK, transforming Hyde Park into a 45-day immersive festive destination featuring 100+ rides and attractions, the UK’s largest outdoor ice rink, the Giant Wheel, Magical Ice Kingdom, Christmas markets, Bavarian beer halls, live entertainment, and seasonal food experiences. 150+ unmissable attractions, rides and festive things to do, all in London’s most iconic park. Hyde Park Winter Wonderland exists to be the ultimate home of festive fun, magical attractions, seasonal delights, and unforgettable experiences to create a world of joy and excitement for everyone to enjoy. Welcoming over 2.4 million visitors annually, Hyde Park Winter Wonderland is a global cultural moment that blends family tradition, international tourism, nightlife, and premium brand experiences at extraordinary scale. For partners, this platform delivers mass footfall, extended dwell time, high repeat visitation, and unmatched visibility across one of the world’s most iconic urban parks during the most commercially powerful season of the year.