The Iowa State Fair is the single largest event in the state and one of the oldest agricultural and entertainment expos in the U.S., drawing 1.1M-plus attendees across 11 days in Des Moines. It's a global cultural touchstone, ranked among the "Top 30 Things Every Midwesterner Should Experience" and featured in 1,000 Places To See Before You Die. The audience spans families and foodies of all ages, drawn by 60-plus foods on a stick and one of the world's largest livestock shows, with a 348.9K-strong social following extending the reach. Mobile marketing activations in high-footfall outdoor zones, rotating booths in the air-conditioned Varied Industries Building (visited by 75% of fairgoers), product sampling, live demos, digital contests and influencer tie-ins give sponsors an authentic, brand-safe environment in the literal and figurative heart of America.